S. VELAYUTHAM. A study on the Impact of Social Media Analytics on Brand Loyalty in the Online Era. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 4, n. 4, p. 98–104, 2025. DOI: 10.69968/ijisem.2025v4i498-104. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/438. Acesso em: 29 dec. 2025.