VEDIKA JAIN. Impact of social media engagement on consumer buying behaviour of youth in Patna, Bihar. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 5, n. 1, p. 64–71, 2026. DOI: 10.69968/zzep2994. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/528. Acesso em: 14 may. 2026.