PIYUSH RANJAN SAHAY. Awareness & perceptions of neuromarketing techniques among marketing professionals in Bihar. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 5, n. 1, p. 151–163, 2026. DOI: 10.69968/ijisem.2026v5Si1151-163. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/540. Acesso em: 13 may. 2026.