SUPRIYA SHREE. Revolutionizing Ecommerce: Harnessing the Power of ChatGPT and Generative AI for Personalized Customer Engagement and Enhanced Shopping Experiences. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 2, p. 72–75, 2024. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/105. Acesso em: 10 oct. 2025.