Revolutionizing Ecommerce: Harnessing the Power of ChatGPT and Generative AI for Personalized Customer Engagement and Enhanced Shopping Experiences.
Keywords:
E-commerce, ChatGPT, Generative AI, Personalization, Customer Engagement, Online Shopping, Natural Language Processing, Machine Learning, Chatbot Technologies, Ethical ConsiderationsAbstract
This review paper explores the revolutionary potential of integrating ChatGPT and generative artificial intelligence (Generative AI) to enhance e-commerce experiences. Investigating the applications of natural language processing, machine learning, and chatbot technologies, the study focuses on crafting personalized and engaging customer interactions throughout their online shopping journey. The paper aims to highlight opportunities for increased customer satisfaction, improved decision-making processes, and the overall optimization of the e-commerce landscape through the integration of ChatGPT and Generative AI. By delving into successful case studies and addressing ethical considerations, such as privacy and algorithmic biases, the research contributes to a comprehensive understanding of the transformative impact of advanced AI on personalized customer engagement and shopping experiences.
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