RATIKANTA RAY. Critical Analysis on Artificial Intelligence and Sustainable Marketing Practices of FMCG Goods. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 3, n. 2, p. 243–249, 2024. DOI: 10.69968/ijisem.2024v3si2243-249. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/184. Acesso em: 10 oct. 2025.