Critical Analysis on Artificial Intelligence and Sustainable Marketing Practices of FMCG Goods
DOI:
https://doi.org/10.69968/ijisem.2024v3si2243-249Keywords:
Artificial Intelligence, Sustainable Marketing Practices, FMCG Goods, Search Engine Optimization, Global Customer, Digital KYC, Digital BusinessAbstract
Artificial intelligence and its tools are the business aggregators for search engine optimization in light of digital business. At present the digital customers are gaining more importance for societal marketing. For social media analytics and digital marketing AI plays a significant role for assessing potential customers there by generating revenue for the business. For the global business and sustainable marketing practices digital media and digital Platforms are prerequisites for sustainable marketing practices. Every international customer is interested to know digital KYC, past self-trend and marketing strategies of the exciting customers of the FMCG industry. AI tools help to ensure just in time delivery of FMCG Goods for the Global customers. In this research study, the researcher has used secondary data for data analysis and interpretation. The statistical tools such as t-test for data analysis on the basis of which conclusion is drawn.
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