ASIFULLA. A; RUTHVIK, Rishikesh. Customer Value Analysis of Online and Offline lifestyle innovation product buyers. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 4, n. 3, p. 148–152, 2025. DOI: 10.69968/ijisem.2025v4i3148-152. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/379. Acesso em: 27 aug. 2025.