Customer Value Analysis of Online and Offline lifestyle innovation product buyers

Asifulla. A; Rishikesh  Ruthvik

doi:10.69968/ijisem.2025v4i3148-152

Authors

Asifulla. A Assistant Professor, Institute of Management Studies, Davangere University, Shivagangothri, Davangere.
Rishikesh Ruthvik Research Scholar, Institute of Management Studies, Davangere University, Shivagangothri, Davangere.

DOI:

https://doi.org/10.69968/ijisem.2025v4i3148-152

Keywords:

Customer Value, Lifestyle Innovations, Value Mapping, Online Buyers and Offline Buyers

Abstract

Customer/Consumer value is well-defined as, difference between perceived benefit and perceived cost. Lifestyle innovation products are new or improved goods and services designed to enhance various aspects of daily life, often incorporating technology and design to improve functionality and user experience. This research aims to assess the level of value delivered to customer buying lifestyle innovation products online and offline. It is a comparative study between online and offline buyers. Study has analyzed whether value delivered is high in online buyers than offline buyers. Findings depicted that, online buyers have received perceived value higher than offline buyers in purchasing lifestyle innovation products, for the study we have focused respondents buying digital wrist watches to monitor their health every day. For testing hypothesis we have used one sample t-test and simple descriptive analysis for briefing the demographic profile of respondents. To measure the customer value we have used value mapping model.

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