K.R. NITINKRISHNA; BABU. M., Ganesh. Investigating Customer Behaviour in the Digital Age: An Empirical Analysis of Online Buying Trends. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 4, n. 3, p. 250–254, 2025. DOI: 10.69968/ijisem.2025v4i3250-254. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/394. Acesso em: 27 aug. 2025.