AMIT YADAVA; SAURABH YADAV; ANURAG TIWARI; RASHI SINGH; RANA ROHIT SINGH. Digital Banking Experience and Retail Customer Loyalty in Emerging Indian Cities: An Integrative Review with Implications for Ayodhya. International Journal of Innovations in Science, Engineering And Management, [S. l.], v. 5, n. 2, p. 597–601, 2026. DOI: 10.69968/ijisem.2026v5i2597-601. Disponível em: https://ijisem.com/journal/index.php/ijisem/article/view/645. Acesso em: 16 aug. 2026.