Supriya Shree (2024) “Revolutionizing Ecommerce: Harnessing the Power of ChatGPT and Generative AI for Personalized Customer Engagement and Enhanced Shopping Experiences”., International Journal of Innovations in Science, Engineering And Management, 2, pp. 72–75. Available at: https://ijisem.com/journal/index.php/ijisem/article/view/105 (Accessed: 10 October 2025).