Asifulla. A, and Rishikesh Ruthvik. “Customer Value Analysis of Online and Offline Lifestyle Innovation Product Buyers”. International Journal of Innovations in Science, Engineering And Management 4, no. 3 (July 22, 2025): 148–152. Accessed November 27, 2025. https://ijisem.com/journal/index.php/ijisem/article/view/379.