Amit Yadava, Saurabh Yadav, Anurag Tiwari, Rashi Singh, and Rana Rohit Singh. “Digital Banking Experience and Retail Customer Loyalty in Emerging Indian Cities: An Integrative Review With Implications for Ayodhya”. International Journal of Innovations in Science, Engineering And Management 5, no. 2 (June 30, 2026): 597–601. Accessed August 16, 2026. https://ijisem.com/journal/index.php/ijisem/article/view/645.