Customer Satisfaction Towards E- Banking

Authors

  • Farhan Khalid Coordinator and Assistant Professor, Department of Commerce, St. Xavier’s College of Management & Technology, Patna.

Keywords:

E-Banking, Customer Satisfaction, Banking Sector, Technology

Abstract

E-Banking refers to electronic banking which brought revolution in banking sector. The use of technology in banking sector helped the customers a lot as the customers can avail various banking services through internet. The customers need not to visit the banks physically for availing the services and it has saved the time, cost and energy of the customers. This research is done to identify the possible most influential component of E-Banking service quality in terms of customer satisfaction by analyzing the correlation between these two variables.

Any company worth its salt knows how important it is to hear from its clients and other interested parties. Previous research has shown that a company's ability to generate and maintain consistent customer satisfaction and adaptability is directly related to its long-term success. The firm has to take the right steps to create and improve its processes and practices if it wants to keep its consumers happy. When it comes to predicting a company's financial capacity, customer happiness is a methodology that may help you get substantial, consistent, and effective outcomes. It is crucial to meticulously compile this study on client satisfaction with E-banking. There has to be a dependable, appropriate, exact, and consistent procedure for determining client satisfaction.

References

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[2]. Jamal, A. (2004). Customer satisfaction in e-banking: A comparative analysis of urban and rural bank customers. International Journal of Bank Marketing, 22(5), 256-272.

[3]. Khalfan, A. M., & Alshawaf, A. (2004). Electronic banking in Oman: Some evidence from the al-Batinah region. Information Technology & People, 17(1), 72-86.

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[5]. Mahdi, S., Rezaul, K., & Rahman, M. (2010). Customers' preferences towards e-banking services: A case study of selected private commercial banks in Bangladesh. International Journal of Economics and Finance, 2(2), 160-168.

[6]. Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469. https://doi.org/10.1177/002224378001700405

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Published

07-05-2024

Issue

Section

Articles

How to Cite

[1]
Farhan Khalid 2024. Customer Satisfaction Towards E- Banking. International Journal of Innovations in Science, Engineering And Management. 2, (May 2024), 140–145.