Integrated Approach for Sustainable Tourism Development in West Bengal, India: A Study on Stakeholders’ Role in the Hospitality Industry

Jayanta Ghosh

Authors

Jayanta Ghosh Vice -Principal, Guru Nanak Institute of Hotel Management.

Keywords:

Start-Ups, Unicorn, Startup Ecosystem, Startup India scheme

Abstract

This paper investigates the multifaceted dimensions of sustainable tourism development in West Bengal, India, with a particular focus on the pivotal role played by stakeholders within the hospitality industry. Recognizing the growing significance of sustainable practices in the tourism sector, this research employs an integrated approach that combines environmental, social, and economic perspectives to assess the current state and potential avenues for sustainable tourism in the region. The study begins with an in-depth analysis of the existing tourism landscape in West Bengal, identifying key challenges and opportunities for sustainable development. It adopts a comprehensive framework that considers the diverse stakeholders involved, ranging from government bodies and local communities to private enterprises within the hospitality sector. This study seeks to provide a detailed picture of the complex web of interactions that is determining the future of tourism in the area by including the views of a wide range of interested parties. A critical aspect of this investigation is the examination of the hospitality industry's role in fostering sustainable tourism. The paper evaluates the current practices, policies, and attitudes of hospitality stakeholders toward sustainability, exploring their impact on environmental conservation, social inclusion, and economic viability. Additionally, the study delves into the challenges faced by stakeholders in aligning their business objectives with sustainability goals, offering insights into potential strategies for overcoming these obstacles. In addition, the study uses a mixed-methods strategy, conducting case studies, questionnaires, and qualitative interviews to collect diverse and rich data from stakeholders throughout the tourist value chain. Not only will the results be useful for academics, but they will also educate politicians, companies, and communities on how to make West Bengal's tourist industry more sustainable. Ultimately, this paper aspires to offer a holistic understanding of the integrated approach needed for sustainable tourism development in West Bengal, shedding light on the crucial role that stakeholder within the hospitality industry play in shaping the future of tourism in the region..

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