Artificial Intelligence and Business Management
DOI:
https://doi.org/10.69968/ijisem.2024v3si225-31Keywords:
Artificial Intelligence, Entrepreneur, MarketingAbstract
The swift advancement of artificial intelligence (AI) technology has garnered significant attention within the corporate sector. The incorporation of AI into various facets of daily life and business operations is becoming increasingly prevalent. Its application in the business environment has the potential to transform marketing strategies, enhancing their speed, cost-efficiency, and precision. Entrepreneurs who harness AI in their marketing efforts can anticipate heightened audience engagement and a considerable competitive edge in the digital marketplace. Beyond marketing, AI possesses the capacity to modernize businesses by introducing innovative concepts. Furthermore, it provides solutions for complex challenges, thereby facilitating substantial corporate growth. However, the adoption of AI is not without its drawbacks, including a lack of technical expertise, concerns regarding data privacy and security, issues related to data capture and storage, and legal challenges that may impede the effective utilization of AI across economic sectors. To explore the impactful role of AI in business management, it is essential to investigate the functions that artificial intelligence fulfills within organizations and to evaluate strategies for companies to enhance the integration of AI in their products and services. Additionally, AI software and technology can streamline corporate management processes.
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