Insights on AI-Enhanced Social Media Algorithms and Their Impact on Public Discourse

Abstract

The growing influence of Artificial Intelligence (AI) is transforming numerous fields, with social media being one of the most significantly impacted areas. AI-driven algorithms on social media platforms have evolved to an unprecedented level, where they can accurately predict and present content tailored to individual users’ interests, preferences, and even current thoughts. These algorithms analyze users' activities, discussions, and choices, creating a personalized content bubble that deepens user engagement through curated visuals, audio, and messages. As these AI systems continuously evolve, they not only enhance social media experiences but also profoundly shape public discourse, influencing how information is consumed and shared.

With this paper we will explore the advancements in AI technology as applied to social media, examining both national and global developments. It will investigate how these AI-enhanced algorithms have altered the landscape of public discourse over time, from their inception to the present day. By analyzing the interplay between AI and social media, the paper seeks to provide insights into the broader implications for society, including the potential benefits and challenges associated with the pervasive influence of AI in shaping public opinion and behavior.