Artificial Intelligence in Marketing Applications

Ms. Varsha; Bala Pratap Singh; BhawnaSaxena

doi:10.69968/ijisem.2024v3si2113-117

Authors

Ms. Varsha Assistant Professor, Business Administration Department, MJPRU, Bareilly
Bala Pratap Singh Research Scholar, Department of Business Administration, MJPRU Bareilly
BhawnaSaxena Assistant Professor of Business Administration Department, MJPRU, Bareilly

DOI:

https://doi.org/10.69968/ijisem.2024v3si2113-117

Keywords:

Artificial Intelligence, Personalized Marketing, Customer Relationships , Management (CRM)

Abstract

Artificial intelligence (AI) has changed the field of marketing, allowing businesses to improve their strategies, connect with customers more effectively, and boost growth. This study examines how AI is used in marketing, with a focus on its impact on personalized marketing and customer relationships management (CRM). The study also examines how companies use AI to handle customer data and increase revenue. The research examines the ethical issues and challenges of using AI, such as concerns about data privacy and the need for transparency. The findings show that AI makes marketing better and gives customers more personalized experiences. This study contributes to the growing knowledge about AI in marketing by providing information about its applications, challenges, and future directions.

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