Search Engine Optimization with Artificial Intelligence a Paradigm for Targeted Marketing
DOI:
https://doi.org/10.69968/ijisem.2024v3si2134-139Keywords:
Search Engine Optimization, A I tools, Targeted Marketing, Online TrafficAbstract
Marketing strategies may be completely useless without focusing on the Segments followed by Targeting them. Search Engine Optimization is the process used in online Marketing to manage and regulate traffic on websites by using command of Algorithm created by programmers. Although Search Engine Optimization itself is the part of Artificial Intelligence but more specific A I tools enhanced the process of Optimization of Search Engines as well as Search Engine A I applications like Bing’s Chat GPT integration, Google SGE, Perplexity etc. enhances and make Search Engine Optimization practice advance.
Now a day not only Text is the input but Voice command as well as Images are also in use as input in Search Engine so that Keywords are now needed to be more elaborated just because Optimization techniques used for one family of Keywords might be useless for another group of Keywords.
References
1. Kotler Philip (2002), Marketing Management, Pearson Custom Publishing.
2. Helen Woodruff, (1999), Services Marketing, Macmillan India Ltd.
3. https://searchengineland.com
4. https://www.smarterdigitalmarketing.co.uk/how-does-seo-impact-digital-marketing-strategy/
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Copyright (c) 2024 Bhoomika Singh Sengar
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