Embracing Artificial Intelligence For Sustainability In All Sphears of Business Management

Shyam Sunder Pal; Mohani Shankar

doi:10.69968/ijisem.2024v3si2390-395

Authors

Shyam Sunder Pal Research Scholar, Department of Management, Shri Venkateshwara University, Gajraula (UP), India
Mohani Shankar Asst. Professor, SS College, Shahjahanpur (UP), India

DOI:

https://doi.org/10.69968/ijisem.2024v3si2390-395

Keywords:

Artificial Intelligence, Business Management, Digital Marketing, Consumer behaviour

Abstract

Businesses around the world were being run in a very conventional methods till recent past. Managing Business in efficient and effective manner has become more and more challenging today due to changing environments especially in Post-Covid Scenario. The market is growing bigger and better and with conventional methods, it’s getting difficult to manage the same efficiently hence there is urgent need to take help of technological advancements. Automation and digital transformation are offering handy tools to make decision making more strategic & effective, in accordance to Customer’s Desires, Attitudes, Taste and Beliefs. To augment the digital experience, AI has proved to be a reliable tool to deliver specific and flexible decision making. Many Businesses look towards AI to extract the data & information pertaining to Manufacturing, Operations, Marketing, Revenue generation, Accounting apart from Human Resources and use it conveniently.

This study discusses in detail the ways, AI supports business houses to collect / act a detailed real-time customer / Stake holders’ insight. Businesses will have to go miles ahead before they adopt this technology but many look for the critical benefits of integrating AI into Management practices including digital marketing for building an extra ordinary customer experience during their purchase decision making process.

This study / literature review also looks at AI-based digital Business / Marketing applications that can improve the Business Managers, the ability of decision making as per customer / Stake holders experience. The Study specially will highlight the number of challenges which will be faced while implementing AI for its Sustainability and also will recommend probable solutions that may be initiated by Policymakers in any organisation.

Ultimately, this study underlines the importance of AI in evaluating its Sustainability and also will provide invaluable vision to Managers to adopt Strategies based on AI to address the pressing Business needs, Environmental and Social challenges as well.

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