Exploring Tourist Satisfaction In The Homestays of Arunachal Pradesh: A Case Study of Tawang District

Tashi Lungtan kee; Sankar Thappa

doi:10.69968/ijisem.2024v3i442-47

Authors

Tashi Lungtan kee Ph.D. Scholar, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh- 791112
Sankar Thappa Associate Professor, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh- 791112

DOI:

https://doi.org/10.69968/ijisem.2024v3i442-47

Keywords:

Homestay services, service quality, tourist satisfaction, Tawang, Arunachal Pradesh

Abstract

For visitors staying in such accommodation, homestay services are essential to fulfilling their expectations. This paper explores how the quality of Homestay tourism services influences tourist satisfaction. Using the "Tawang district of Arunachal Pradesh" as its focal point, the research attempts to comprehend the association between several homestay service qualities and visitor happiness in 2023. Data was collected using a structured questionnaire, yielding 100 usable responses from tourists staying local Homestays. Three dimensions of Homestay services- Accommodation and Environment, Amenities, and Services were used to measure tourist satisfaction. The reliability test indicated high reliability for both independent and dependent variables. The findings suggest that the quality of Homestay services positively impacts tourist satisfaction, with higher quality leading to increased satisfaction. These insights will be beneficial to Homestay operators and policymakers in the state.

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