Critical Analysis on Digital Marketing and Sales Augmentation for Luxury Products in India

Abstract

The piece examines how internet marketing methods affect high-end product sales in India. Due to the growth of digital technology and internet availability in India, luxury brands are using digital marketing to reach and engage their target consumers. This study evaluates social media, influencers, search engine optimisation, and internet advertising for luxury goods sales. This study examined academic literature, case studies, and industry reports to understand luxury goods online marketing in India (Dharma, 2020). Surveys and interviews with business executives, luxury brand managers, and consumers provide first-hand data.

This study shows that internet marketing boosts luxury goods sales in India. The data reveals how digital marketing methods affect customer behaviour, purchase choices, and brand loyalty. This report also examines luxury firms' digital marketing difficulties and potential in India and suggests ways to improve their strategy (Dharma, 2020). This study contributes to the advancement of knowledge by critically analyzing the internet marketing and sales augmentation strategies for luxury goods in India. The study's findings may assist luxury brand managers, marketers, and academics in using digital marketing to boost sales and build long-term consumer connections in India.