Role of Digital Technology on Work-Life Balance of Women Agripreneur in Rural India

Shraddha Pandey; Sanjay Mishra

doi:10.69968/ijisem.2025v3si2459-463

Authors

Shraddha Pandey Department of Business Administration, Mahatma Jyotiba Phule Rohilkhand University, Bareilly, Uttar Pradesh, India.
Sanjay Mishra Professor, Department of Business Administration, Mahatma Jyotiba Phule Rohilkhand University, Bareilly, Uttar Pradesh, India

DOI:

https://doi.org/10.69968/ijisem.2025v3si2459-463

Keywords:

Women Agripreneur (agripreneurship), Rural India, Digital Technology (Digitalization), Work life balance (WLB), Women entrepreneurs

Abstract

A more entrepreneurial spirit among the many players is being fostered by agribusiness companies that are now transforming the Indian agriculture industry. Work-life balance is the condition in which a person's personal and professional lives are in balance. This article examines the many studies on the impact of digital technology on work-life balance. Agripreneurs in rural India are women. This research carefully looked at the complex interaction between female agripreneurship dynamics and digitalisation. Because of their affordability, adaptability, and low technical requirements, social media platforms are the primary digital tool used by women agripreneurs, according to the study's results. Due to a lack of digital skills and access, women often find it difficult to reach their full potential, even if digital technologies provide prospects for job progress. When using digital technologies, women who have studied science and technology academically are at a clear advantage. For women agripreneurs in particular, juggling family obligations and business is still quite difficult. Furthermore, excessive duties, problems with dependent care, and schooling have a detrimental impact on WLB, whereas age, social and familial support, health, and time management have a good impact. job-family conflicts are caused by a number of factors, including family size, job hours, and a lack of social support. These conflicts often result in psychological and physical stress.

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