Marketing Strategies and Its Effect on Customer Patronage of Restaurants

Jikson Jose; Hanna Joseph

doi:10.69968/ijisem.2025v4i1220-226

Authors

Jikson Jose Assistant Professor, Sahrdaya College of Advanced Studies, Thrissur.
Hanna Joseph Assistant Professor, Sahrdaya College of Advanced Studies, Thrissur.

DOI:

https://doi.org/10.69968/ijisem.2025v4i1220-226

Keywords:

Marketing strategies, customer patronage, consumer behavior, social media marketing, restaurant industry

Abstract

Consumer behaviour and customer patronage are significantly influenced by marketing strategies in the restaurant industry. This study compares traditional and digital marketing strategies to see how they effect consumer participation, loyalty, and purchasing decisions. This study demonstrates that products, pricing, venues, and promotions—the marketing mix—are very effective in boosting customer satisfaction. It also explores the expanding scope of the influence of social media marketing, creative promotional strategies, and personalised engagement. Results indicate that organisations using adaptive and customer-centric strategies exhibit higher levels of brand loyalty and consumer retention. The study suggests fusing digital and traditional marketing methods to reach more consumer. The restaurant industry is highly competitive, so it's essential for businesses to continually adjust their marketing approaches to align with the evolving preferences of customers. This report provides valuable insights for marketers aiming to boost customer engagement and foster long-term loyalty.

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