An Analysis on Digital Marketing Strategies for Sustainable Brands in India

Anushka  Berwal; Geetanjali  Pal; Kajal  Vashisht; Smita  Mishra; Ashish  Gupta; Jiya  Wadhwa

doi:10.69968/ijisem.2025v4i240-52

Authors

Anushka Berwal Student, MBA (2024-2026), Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.
Geetanjali Pal Student, MBA (2024-2026), Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.
Kajal Vashisht Student, MBA (2024-2026), Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.
Smita Mishra Dean, School of Business Management, Deputy Dean Academics, Noida Campus, Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.
Ashish Gupta Assistant Professor, School of Business Management, Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.
Jiya Wadhwa Assistant Professor, School of Business Management, Maharishi University of Information Technology, Sec 110, Noida, Uttar Pradesh.

DOI:

https://doi.org/10.69968/ijisem.2025v4i240-52

Keywords:

Sustainable Branding, Digital Marketing in India, Eco-conscious Consumer Behavior, Green Marketing Strategies, Influencer Marketing for Sustainability

Abstract

The study analyses Digital Marketing Strategies for Sustainable Brands in India, emphasising the rising significance of eco-friendly activities in a progressively competitive market. The study seeks to accomplish several primary objectives: first, to assess the efficacy of digital marketing strategies utilised by sustainable brands; second, to evaluate consumer engagement with these brands across diverse digital platforms; third, to identify the challenges and opportunities encountered by sustainable brands in executing successful digital marketing campaigns; fourth, to examine the impact of digital marketing on brand perception and consumer loyalty among environmentally conscious consumers; and fifth, to offer actionable recommendations for enhancing digital marketing strategies within this sector.

The research employs secondary sources, such as academic journals, industry publications, and case studies, to facilitate a thorough examination of current digital marketing strategies and consumer behaviour patterns in order to meet these aims. This study synthesises lessons from multiple researches to enhance the understanding of how sustainable firms may effectively utilise digital marketing to cultivate consumer engagement and loyalty while addressing the issues associated with promoting sustainability. The results will offer significant advice for professionals aiming to improve their digital marketing strategies in accordance with sustainability objectives, thereby fostering the development of sustainable brands in India.

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