Assessing students’ perceptions and awareness of climate change: A comparative study of three cities in Ghana

Faustina  Ampong; Pinnika Syam  Yadav

doi:10.69968/ijisem.2025v4i280-85

Authors

Faustina Ampong Mittal School of Business, Lovely Professional University.
Pinnika Syam Yadav Mittal School of Business, Lovely Professional University.

DOI:

https://doi.org/10.69968/ijisem.2025v4i280-85

Keywords:

Climate Change, Hedonic Factors, Social Media, Social Media Behavior, Student Perception, Utilitarian Factors

Abstract

Africa faces considerable challenges due to climate change, especially Ghana, where dependence on rain-fed agriculture and limited capacity for adaptation increase vulnerability. This research examines students' awareness and perceptions of climate change, considering the impact of demographics, education, media, and personal experiences. Conducted in Accra, Kumasi, and Takoradi, the study uses a mixed-method approach, employing stratified random sampling and surveys to evaluate knowledge levels. Results show low awareness of climate issues, with social media significantly influencing perceptions. The study finds that although students are aware of climate-related effects like floods and droughts, misconceptions hinder proactive adaptation efforts. The findings emphasize the necessity of incorporating climate education into school curricula and promoting media-driven awareness campaigns. Improving climate literacy among students is crucial for preparing future generations to effectively tackle climate change challenges.

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