Consumer Satisfaction towards Mutual Funds: A Study of HDFC and Aditya Birla Sun Life Mutual Funds (2022-2024)

Rajesh  Sahu; Prabha  Pal; Ashok  Soni

doi:10.69968/ijisem.2025v4i2273-280

Authors

Rajesh Sahu Research Associate Professor, TIT-MBA, Bhopal.
Prabha Pal Assit. Prof., Prestige Institute of Mgt. & Research, Bhopal.
Ashok Soni Assit. Prof. TIT-MBA, Bhopal.

DOI:

https://doi.org/10.69968/ijisem.2025v4i2273-280

Keywords:

Mutual fund, Customer satisfaction

Abstract

This research evaluates and contrasts consumer satisfaction levels between HDFC Mutual Funds and Aditya Birla Sun Life Mutual Funds from 2022 through 2024. The aim is to analyse investor perceptions, levels of satisfaction, and the primary factors that affect their mutual fund selections. A survey-based research approach is utilized, integrating both quantitative and qualitative data analysis methods to gain insights into consumer preferences concerning fund performance, customer service, risk management, and transparency.

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