Exploring the role of Innovative Work Orientation in Healthcare Landscape through a narrative lens: A Glimpse

Anjana gupta; Anshu Yadav

doi:10.69968/ijisem.2025v4i418-24

Authors

Anjana gupta Research Scholar, School of Business Management, CSJMU Kanpur.
Anshu Yadav Professor, School of Business Management, CSJMU Kanpur.

DOI:

https://doi.org/10.69968/ijisem.2025v4i418-24

Keywords:

Innovation, Innovative work orientation, creativity, Support for creativity, healthcare, healthcare professionals

Abstract

Background: Institutions around the globe are struggling with the inconsistent and unpredictable complexities of a microenvironment. It is essential to plan for uncertainty, adopt creative strategies to reduce risks. In recent years, healthcare system has become increasingly complex, necessitating creative approaches to enhance patient well-being and service provision. Healthcare organizations need to adopt innovative work practices to meet ongoing requirements of their clients. Innovative orientation is a key strategy to ensure excellence and maintaining the competitiveness for today's businesses. Therefore, employees play an important role to exhibit innovative orientation in the context of healthcare companies.

Healthcare professionals engaged currently in health sector have often narrated issues related to lack of integration of objectives of various stakeholders including patients, healthcare providers, insurance companies, government and policymakers, pharmaceutical companies and research institutions as a challenge for effective delivery of healthcare services.

Objective: The purpose of the current study is to provide a brief overview of all the prior studies on innovative work orientation especially in context of healthcare organization.

Methods: The authors meticulously analyse the phenomenon by conducting a thorough review on innovative orientation among professionals derived from existing literature of journal articles, both published and unpublished reports, periodicals, books, theses, and pertinent publications gathered from varied worldwide information sources.

Results: The findings of the research indicate that the fields of health care science services are somewhat unexplored and less studied especially in the domain of innovative behaviour. The research indicates a stronger association "innovative behaviour" and "innovation."

Keywords: Innovation, Innovative work orientation, creativity, Support for creativity, healthcare, healthcare professionals

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