Media Representation of Workforce Agility and Future Skills in the Digital Era
DOI:
https://doi.org/10.69968/ijisem.2026v5Si112-16Keywords:
Workforce Agility, Future Skills, Media Representation, Digital EconomyAbstract
The rise of a digitally driven economy has positioned workforce agility and future-ready skills at the center of contemporary public debate. Media coverage plays a crucial role in shaping how society interprets shifts in the labour market, particularly regarding automation, hybrid work models, and the growing need for specialised digital competencies. This study investigates how mainstream and online news platforms construct narratives around workforce agility, reskilling, and the changing nature of employment in the digital age. It focuses on four core aims: identifying the dominant frames used to portray workforce transitions; analysing how news discourse presents both the opportunities and anxieties linked to emerging digital skill ecosystems; comparing representations across national, business, and technology-oriented outlets; and evaluating how such narratives influence public understanding and policy discussions.
The research adopts qualitative content analysis, drawing on purposively selected news articles from print, online, and broadcast media within a set timeframe. Thematic coding is used to trace patterns, metaphors, and narrative strategies, supported by discourse analysis to reveal underlying ideological positions. To enrich contextual insight, interviews with HR professionals are included to capture practical perspectives on skill demands. Overall, the study contributes to debates on media influence, labour reforms, and digital transformation by clarifying how public imaginaries of the future of work are constructed and sustained
References
[1] A HUMAN RESOURCE PERSPECTIVE ON THE DEVELOPMENT OF WORKFORCE AGILITY.
[2] Aligning strategic workforce planning with future-of-work trends through advanced.
[3] Final-digital+future.
[4] Future work skills response A teaching transformation.
[5] HOW WILL LEADERSHIP AGILITY BE AFFECTED BY THE ORGANIZATION’S.
[6] Improving Employee Agility Using Enterprise.
[7] PREPARING STUDENTS FOR THE FUTURE OF WORK THE ROLE OF AGILITY.
[8] ROLE OF WORKFORCE AGILITY IN THE DIGITAL ERA.
[9] The effect of human agility, digital literature, curriculum and the role of the family.
[10] The Future of Work in the Digital Age StrategicWorkforce Planning for a Skills GapinFlux.
[11] The Pursuit of Workforce Agility A perspective beyond classroom.
[12] The Right Talent and skills for the digital economy
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ms. Priyanka Singh
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Re-users must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. This license allows for redistribution, commercial and non-commercial, as long as the original work is properly credited.
How to Cite
7
