Technological Disruption and Digital Transformation in Modern Commerce: Strategies, Impacts and Opportunities

Alok Baran

doi:10.69968/ijisem.2026v5Si1178-182

Authors

Alok Baran Department of Commerce, St. Xavier’s College of Management and Technology.

DOI:

https://doi.org/10.69968/ijisem.2026v5Si1178-182

Keywords:

Technological Disruption, Digital Transformation, Artificial Intelligence, E-Commerce, Business Innovation, Digital Economy, Cybersecurity

Abstract

Technological disruption and digital transformation have become major forces shaping modern commerce. Growing technologies such as Artificial Intelligence (AI), cloud computing, big data analytics, blockchain, and the Internet of Things (IoT) are changing the way businesses operate, communication and competitiveness in the market. The study looks at the strategy, impact and opportunity of digital transformation and technical disruption in contemporary business settings. Recognising and emphasising the role that digital technologies play in organisations gaining efficiency, enhancing consumer experience and extending their market reach through e-commerce, digital marketing and data-informed decision making. The challenges of cybersecurity threats, high implementation costs and resistance to organizational change are also discussed in the study. The conclusions show that companies that embrace digital transformation are more likely to grow in the long term and attain innovation and competitiveness. The research findings suggest that digital transformation plays a crucial role in the sustainable development of businesses in the current digitally transforming economy

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