A Study of Relationship Among Generative AI Advertising, Consumer Trust and Purchase Intention

Palash Sudhakar Wanjari

doi:10.69968/ijisem.2026v5i4272-278

Authors

Palash Sudhakar Wanjari Assistant Professor, Department of Mathematics & Humanities, Yeshwantrao Chauwan College of Engineering, Nagpur

DOI:

https://doi.org/10.69968/ijisem.2026v5i4272-278

Keywords:

Generative Artificial Intelligence, AI-Generated Advertising, Consumer Trust, Purchase Intention, Consumer Behaviour

Abstract

Generative Artificial Intelligence (GenAI) is transforming digital advertising by enabling the creation of personalized, creative and engaging promotional content. However, its growing application raises concerns regarding consumer trust, advertising authenticity and purchase intention. This review paper examines the relationship among generative AI advertising, consumer trust and purchase intention by analysing existing research findings. It delves into the applications of AI-generated advertisements, impacts on consumer trust and impact of personalized content, advertising credibility and transparency on purchase decisions. The reviewed studies suggest that perceived authenticity, brand credibility, and consumer trust are important in shaping responses to AI-generated advertising. “Personalization and perceived usefulness may stimulate purchase intention, but misleading content and lack of transparency may reduce consumer confidence. The review also emphasizes the need for responsible advertising practices in the AI domain and that consumer trust is a crucial factor in understanding purchasing behavior in AI-driven marketing contexts.

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