The Role of Artificial Intelligence in Revolutionizing E-Commerce

Rachna  Thakkar

doi:10.69968/ijisem.2025v4si19-15

Authors

Rachna Thakkar Assistant Professor, Department of Commerce, St.Xavier’s College of Management & Technology, Patna.

DOI:

https://doi.org/10.69968/ijisem.2025v4si19-15

Keywords:

Artificial Intelligence, E-Commerce, Personalized Shopping, Customer Service, Data Analytics, Inventory Management

Abstract

Artificial Intelligence (AI) has significantly transformed various industries and is considered as a tool for revolutionary future. In e-commerce, the role of AI cannot be undervalued. This paper aimed to study the role of AI in revolutionising and reshaping the e-commerce landscape, improving customer experience, and driving business efficiency. The paper also examined the role of AI in various applications of e-commerce such as shopping experiences, understanding consumer behaviour, tailored product recommendation, etc. The paper also attempted to understand the role of AI chatbots and virtual assistants that help in providing real-time support and enhancing customer satisfaction. Also, AI helps in inventory management, demand forecasting, and supply chain optimization, helping businesses reduce operational costs and improve product availability. The paper also aimed at understanding how AI-powered data analytics allows e-commerce platforms to gain valuable insights into customer trends, enabling more effective marketing strategies and targeted advertisements. The paper also assessed the challenges that businesses face while adopting AI along with barriers that prevent them from this updation. The study highlights AI's potential to transform business models, boost sales, and offer more effective and individualised services by examining the expanding integration of AI in e-commerce. The future potential of AI in e-commerce is highlighted in the paper's conclusion, with further developments anticipated to open up even more options for both consumers and enterprises. This paper offers a thorough, easily understandable review of how AI is influencing e-commerce going forward.

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